Marketing Resources

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The Strategies of Rewards

Instant Cash Back Rewards

Industry trends are moving toward the simplest reward strategy which gives instant cash back rewards based on a predetermined percentage of sales (usually 5% to 20%). This strategy is the best value for the consumer and satisfies the consumer's instant gratification needs by allowing them to earn as they spend without any milestone targets or restrictions.

Milestone Cash Back Rewards (Simple)

This strategy lets you define a milestone or threshold of spending activity that must be achieved by the consumer before they earn credits. Once the spending criterion is achieved the program loops back and starts over. Examples include:

  • Credit for every $10 spent; OR
  • $5 Credit for every $50 spent; OR
  • $15 Credit for every $100 spent

Automated Email Notifications

We can program the system to automatically send an email thank you note after every cardholder visit with incentives to return more frequently. You can then decide what type of timeline rewards incentive may be offered should the customer return within a specified timeframe.

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The Strategies of Gift Cards

Buy a Gift - Get a Gift

Any kind of incentives, cash back, or special rewards can be given to the gift card purchaser as an incentive for them to purchase gift cards for others. This strategy provides added incentives and monetary rewards for giving gifts year round. And since the gift recipient receives an official Finders Keepers Card, he/she will automatically be entitled to the additional benefits that are available under your rewards program.

  • Purchase a $100.00 gift card for someone else and receive $20.00 credit on your own card.
  • Purchase four (4) $50.00 gift cards for other friends, family or associates and receive a $50.00 gift card of your own.
  • Purchase a $10.00 gift card and get a free meal in the snack bar or restaurant or a free pitcher of beverage.

New Customer Acquisition

Load $5.00 on 20 cards and hand them out as invitations to visit your business. This type of strategy is ideal for new customer acquisition.

Local Merchant Distribution

Load $5.00 on the card and leave them with neighboring business owners to help increase their average ticket and drive their customers to your business.

The Strategies of Pre-paid Rewards Card:

Collecting money in advance from your customers is the cornerstone of a prepaid marketing strategy. Finders Keepers program enables you to charge credits (i.e. retail store value) onto your customers' cards in exchange for dollars that can later be redeemed inside your business. Industry statistics show that when customers walk out of a facility with redeemable credits on a stored value card, those customers will return an average of three times more often and spend as much as 67% more per visit.

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Sample Strategies

Credit Incentive Bonus

Offer a cash incentive to the customer for 'loading' their card in advance. No need to discount items any longer since the way a customer earns their 'discount' is by loading their card with cash in advance. By loading $100.00 on their card, they may receive $110 on their card, thus securing a 10% bonus.

Free Item Bonus

Offer a free item for loading credits on the card with cash in advance. We can even show you how to recruit corporate sponsors to donate free merchandise.

  • Put $20.00 on the card and get a FREE item or service.
  • Put $50.00 on your card and get a FREE small pizza or FREE car wash voucher
  • Put $5,000.00 on your card, free airfare to Hawaii! Obviously, the ideas are unlimited.

Members Only Pricing

Design a two-tiered pricing structure for your business similar to supermarkets that offer lower prices for their members and regular prices for everyone else. The cost to join your rewards program is up to you and can become a significant annual revenue stream.